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Promotional Shakespeare gift set

Description

A 1964 Shakespeare Quatercentenary 'Vertues of Creda' boxed promotional gift set, in the form of a mock book, containing two bottles of Cinzano vermouth, one red and one white. The box lid, parodying a book cover, features a print of Shakespeare loosely derived from the Droeshout engraving. The inside of the lid features 'Two Gentlemen of Verona - as Shakespeare never intended' - a dialogue between the characters 'Bianco' and 'Rosso', derived from various drink-related quotations from the plays; made for the Simplex Electric Co. Ltd. of Blythebridge Staffordshire, presumably as promotional material for a trade conference at Eastbourne in 1964 (Creda is a brand of electrical appliance).

  • Measurements

  • Width

    42 mm

  • Height

    206 mm

  • Depth

    130 mm

  • Marks & inscriptions

    inscription : inside : printed : : B.E.P.C/Eastbourne/1964/With apologies to and remembrances of the great bard in his 400th anniversary year,

  • Credit line

    CC-BY-NC-ND Image Courtesy of the Shakespeare Birthplace Trust